me + my boys

Saturday, October 10, 2026

Extra 10% off Last Chance gear

Hi Britta,

As temperatures dip and days get shorter, there’s still time for weekend yard work, evening runs and one last round of golf. There’s also still time to save an extra 10% on Last Chance
styles, including new additions.

Through Sunday, 10/11, use code EXTRA10 at checkout and gear up for wherever your day goes.

Fear no temp.

Shop Last Chance

〜The MISSION Team

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Friday, October 9, 2026

Paint first, then stitch: Hedgie's Christmas is here 🎁

Hi there Britta!

There's a little hedgehog in a Santa hat we'd love you to meet.

Hedgie's Christmas is our newest beginner pattern, featuring a colorful stack of wrapped presents topped with a golden star.

This one starts with a paintbrush! You'll add watercolor to the fabric first, then stitch over the top for plenty of lovely texture and detail.

It's a fun, approachable way to try mixed-media embroidery while learning a variety of beginner techniques.

🎄 Click here to reveal the kit 🎄

Happy stitching,

Julie & the Clever Poppy team x

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Thursday, October 8, 2026

15% off + Free Shipping?

Cooling Bandana
$16.99

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MISSION4 Manhattanville Rd Suite 103 Purchase, NY 10577

💛 World Mental Health Day Giveaway 💛

FREE SHIPPING ON ORDERS OVER $70

Beginner Kits

Wash Away Embroidery Stickers

Hi there Britta!

We hope you are enjoying your week so far! Here's what's new this week at Clever Poppy.

In today's email:

Enter our World Mental Health Day giveaway
Meet our newest Christmas kit
Helpful highlights include a hack for sorting your needle sizes
Maker spotlight: Michelle's festive ornaments
In our world: An update from Julie

World Mental Health Day is October 10, and we want to honor it with you.

For so many of us, embroidery is more than just a hobby. It's a way to slow down, breathe and be present, and we think that is so worth celebrating.

To mark the day, we're giving away three $100 Clever Poppy shop vouchers to our community members!

How to enter:

1) Invite a friend to join our Embroidery for Beginners Facebook group

2) Tag them in the comments of our giveaway post then finish this sentence: "Embroidery helps my mental health because..."

Entries are open until midnight on October 11 (Pacific time). We can't wait to read your answers 💛

ENTER NOW

Festive Fun Gift Tags

The response we've received after launching our Festive Fun Gift Tags has been nothing short of incredible. It has been so lovely to see you all excited about this one 🥹

This beginner-friendly kit has everything you need to create six adorable felt gift tags, perfect for making your festive wrapping feel extra thoughtful and personal.

Choose from eleven cheerful Festive Fun designs, including a Christmas tree, candy cane, holly, winter berries, and more!

ORDER NOW

Helpful Highlights

This week, our Embroidery for Beginners Facebook group has been buzzing with creativity. Here are some of the highlights:

What do you do with your leftover strands while you're mid-project? New stitcher Lori asked the group and the answers were interesting. Read them here.
Fatima posted that she needed help to fix her project and our community came to the rescue with suggestions. Check it out here.
Anna blew us away with her autumn version of The Treehouse with stunning warm colors. Get inspired here.
Renata shared her handy invention to sort different sized needles. Take a look here.

Plus, tons of other inspiring posts are waiting for you...

JOIN OUR FREE BEGINNERS FB GROUP

Makers Academy Spotlight

This week, Makers Academy Member Michelle shared her finished Festive Felt Ornaments, using her own color combinations & special details! 🎄

She said: "Xmas decorations completed today. I went with colours I had on hand. I started with the pattern design then just added to each decoration freehand. A fun project although a little fiddly at times. They are far from perfect but once hung on the tree with all the other sparkly decorations no one will notice."

JOIN THE MAKERS ACADEMY

In Our World

This week I've been filming video tutorials for our ‘In the Garden’ sticker pack alongside Jaycee - think rabbits, a watering can, a wheelbarrow full of vegetables, a hen... all the charm of a cottage garden to stitch. And I can't quite believe that this week our entire Easter kit suite went into production. We are more organised than we've ever been and honestly it feels amazing! 🌱 The range includes some In the Garden kits, plus a rabbit veggie patch hoop, and a garden bunny kitchen towel. It’s all very colorful and cute.

Behind the scenes, Amy has been helping me with a big packaging refresh for some of our most popular kits - more on that soon!

And it's school holidays here in New Zealand, so I've been juggling work with family time. The weather has been gorgeous and I've been making the most of it - planting flowers in the garden with some visiting friends who actually know what they're doing (which I don’t!). So now I have months ahead of looking out at colorful flowers - perfect for embroidery inspo! 🌸

Have a wonderful week and happy stitching! 🪡✨